Cultivate Quality Leads with This Sales and Marketing Alignment Template
Having a Service Level Agreement (SLA) and a lead scoring model in one place are crucial for every team. By aligning Sales and Marketing, the team will know what to do and when, bringing focus to your lead generation efforts. Since the template is in Word format, you can fill in values and goals that work for your company.
With this Sales and Marketing Alignment Template you will:
- Define your company's unique meaning of a Marketing Qualified Lead (MQL) for alignment
- Assign lead scoring values as a team based on demographics and behaviors
- Divide up responsibilities between Sales and Marketing to ensure your prospects are taken care of in a timely manner