The Demand Map

Meet your marketing goals with better demand generation planning

Outline your strategic goals and an execution plan to achieve them by filling out the Demand Generation Map.

You'll walk through four categories that make up a robust demand generation plan: Database Marketing, Content Creation, Demand Generation, and Marketing Automation. Set your goals for each category and define specific tactics to align your team and help you track progress towards achieving those goals.

With this Demand Map you will:

  • Create alignment by building a robust demand generation strategy
  • Set annual and quarterly demand generation goals for key initiatives
  • Layout specific tasks and processes needed to reach your goals